Raiz Editora Campaign

Raiz Editora

Raiz Editora slogan “Inspiration to grow” reflects its creative vision and continuous improvement as a publisher.

For their new campaign, we focused on the idea of growth and took their logo out of the bidimensional world, turning it into a tridimensional multicolored element that is central to all the graphic pieces created. We developed a set of materials where a cast of students interacts with this element, stating that the publisher’s books are central to student’s everyday life.

Next case
Ciência Viva 6